7 Ways to Attract New Client Leads

Whether you’re starting your own business or part of an existing business, generating new client leads can sometimes feel more difficult than working in even the toughest weather conditions! But what happens when the leads start to dry up and the work slows down? We’ve put together seven ways in which tradies can attract new clients.

1.      Social media

Social media is one of the most popular ways in which tradies can generate new client leads. With many different features on each social media platform, there’s a range of audiences and potential clients you can reach. Setting up a business profile on social media can also help to humanise your brand and showcase the good work you do as a business. It can also be used as a networking tool where you can connect with people from many different areas, whom you may otherwise have had no interaction.

Do some research into each social media platform to see which one works best for your business. While the most popular platforms are Facebook, Instagram, and LinkedIn, you might find some benefit or a competitive advantage for your business somewhere else like Twitter or Pinterest. Once you have established your online presence, it will be easier for potential clients to reach out and connect with you.

2.      Car wraps

Another way tradies can generate client leads is through car wraps. These are becoming an increasingly popular way in which tradies can get their brand name out there, as they’re essentially turning their vehicle into a moving billboard. Whether your car is parked on site or you’re doing a personal grocery run, if your car is wrapped it provides your business with increased exposure and recognition.

If you have a strong brand – something that sticks in people’s minds - then putting it on your vehicle may just generate some new client leads. However, it is important to keep in mind that vehicle signage puts your company in the spotlight 24/7, so any erratic driving or signage shabbiness will reflect poorly on your company.

To read more about car wraps, visit our blog.

3.      Hipages

If you’re on the hunt for some new client leads, a website like Hipages is worth a try. Hipages is a site where customers can enter jobs requiring assistance from a tradie. Whether it’s a small job such as fixing a leaky tap, or a bigger job like a full home renovation, tradies can offer their services up if there is a job that fits their skillset.

Completing jobs through platforms such as Hipages can also generate new leads through word-of-mouth marketing. If you do a good job and the customer is happy, they may recommend you to their friends and family members down the track. When it comes to Hipages, it’s important to consider there is a cost involved when it comes to signing up, as well as the competition involved with the growing popularity of the program.

4.      Trade shows/directories

Attending a trade show or putting your company name out in a directory is another way to add credibility and build a profile. Trade shows offer you the chance to talk to potential clients as well as other professionals from your industry who can offer some advice on lead generation. If your company is attending trade shows, make sure your stall is set up in a way that will stand out from the crowd and attract attention from your target audience so you’re gaining the right leads.

Alternatively, signing your business up for online directories gets your business name out there and provides easy links for potential clients to your website and social media accounts.

5.      Website

Having a high functioning website is more important than you may realise. For any potential clients, being able to navigate their way around your website and find the information they need in one place is crucial. These days, people have very little patience with poor user experiences online and making sure they can get the information and services they require easily will greatly help motivate leads. Your website is also an extension of your brand and is a place where you can showcase all the good work you do as a business.

Some important things to include on your company’s website include contact information, services information, an ‘about’ page, testimonials and - depending on what type of business you are – a gallery of your work. There are many simple website builders around these days which require little coding, where you can customise your site to suit your branding.

6.      Google My Business

Setting up a Google My Business account is a great way to drive customer engagement and helps customers find you quickly and more conveniently online. Google My Business quickly generates information potential clients need such as contact details and hours of service, as well as provides easy access to client reviews. Having all of your information in one place may even encourage people to call you straight away before they even click on your website. Remember – these days it’s all about convenience and the easiest user experience when it comes to customer service.

7.      Ads

Whether it’s Facebook or Instagram ads or even Google, ads this form of lead generation can be a little trickier. In saying that, advertising your business is a great way to generate and find new leads, as you can specifically target your niche audience and get your business out there. Setting up ads also gives you the freedom to choose where you want customers to go. They can be directed to your social media pages, your website or even straight to a phone number to call you. There are plenty of online resources available too to make the ad set up as smooth as possible.

When working in the trade industry, finding new client leads can often be one of the hardest experiences. The above seven tips are only the start of many ways you can gain new clients.

Already have a steady client base but looking to freshen things up? Pop into your closest Syzmik stockist to find the perfect uniform for your team.